PHASE 1
We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.
We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.
PHASE 2
We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).
Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.
PHASE 3
We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.
We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.
PHASE 4
We promised to never sell something that wouldn't pass the "Group Chat Test".
If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.