Holiday Sale: 30% OFF. Limited Time

Collection: Products

Skye Denim Jeans

Skye Denim Jeans

Regular price $65.00

Regular price $65.00 Sale price
Unit price per
Suki Maxi Dress

Suki Maxi Dress

Regular price $57.00

Regular price $57.00 Sale price
Unit price per
The Jefa Sculpt Mini

SAVE 30%

The Jefa Sculpt Mini

Regular price $41.99

Regular price $41.99 Sale price ~~$59.99~~
Unit price per

30%
Valentina Maxi Skirt

Valentina Maxi Skirt

Regular price $88.00

Regular price $88.00 Sale price
Unit price per
Valentina Top

Valentina Top

Regular price $74.00

Regular price $74.00 Sale price
Unit price per
Vera Maxi Dress

Vera Maxi Dress

Regular price $101.00

Regular price $101.00 Sale price
Unit price per
Vera Maxi Dress Black

Vera Maxi Dress Black

Regular price $51.00

Regular price $51.00 Sale price
Unit price per
Vienna Pearl Top Black

Vienna Pearl Top Black

Regular price $33.00

Regular price $33.00 Sale price
Unit price per
Vienna Pearl Top White

Vienna Pearl Top White

Regular price $33.00

Regular price $33.00 Sale price
Unit price per
Vivienne Top Pink

Vivienne Top Pink

Regular price $21.00

Regular price $21.00 Sale price
Unit price per
Zhara Blazer

Zhara Blazer

Regular price $77.00

Regular price $77.00 Sale price
Unit price per
Zhara Bustier Black

Zhara Bustier Black

Regular price $88.00

Regular price $88.00 Sale price
Unit price per
Zhara Maxi Dress Black

Zhara Maxi Dress Black

Regular price $81.00

Regular price $81.00 Sale price
Unit price per
Zhara Mini Skirt Black

Zhara Mini Skirt Black

Regular price $88.00

Regular price $88.00 Sale price
Unit price per
Zhara Pants Black

Zhara Pants Black

Regular price $101.00

Regular price $101.00 Sale price
Unit price per
Zhara Top Black

Zhara Top Black

Regular price $49.00

Regular price $49.00 Sale price
Unit price per

The Art of Taking Up Space.

Alina Tailored Top Black

check_circle

PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
check_circle

PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
check_circle

PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
check_circle

PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content

The Art of Taking Up Space.

check_circle

PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
check_circle

PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
check_circle

PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
check_circle

PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content