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Oralia Dress Cobalt

Oralia Dress Cobalt

Regular price $81.00

Regular price $81.00 Sale price
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Lyra Dress Almond

Lyra Dress Almond

Regular price $85.00

Regular price $85.00 Sale price
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Lyra Dress Cobalt

Lyra Dress Cobalt

Regular price $85.00

Regular price $85.00 Sale price
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Eden Maxi Skirt Almond

Eden Maxi Skirt Almond

Regular price $51.00

Regular price $51.00 Sale price
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Eden Top Almond

Eden Top Almond

Regular price $44.00

Regular price $44.00 Sale price
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Lyra Tank Cobalt

Lyra Tank Cobalt

Regular price $49.00

Regular price $49.00 Sale price
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Lyra Maxi Skirt Cobalt

Lyra Maxi Skirt Cobalt

Regular price $57.00

Regular price $57.00 Sale price
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Lyra Maxi Skirt Chocolate

Lyra Maxi Skirt Chocolate

Regular price $95.00

Regular price $95.00 Sale price
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Lyra Tank Chocolate

Lyra Tank Chocolate

Regular price $81.00

Regular price $81.00 Sale price
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Vera Maxi Dress Black

Vera Maxi Dress Black

Regular price $51.00

Regular price $51.00 Sale price
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Siena Maxi Skirt Black

Siena Maxi Skirt Black

Regular price $57.00

Regular price $57.00 Sale price
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Rosalie Maxi Dress Almond

Rosalie Maxi Dress Almond

Regular price $135.00

Regular price $135.00 Sale price
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Aurora Maxi Dress Chocolate

Aurora Maxi Dress Chocolate

Regular price $81.00

Regular price $81.00 Sale price
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Aurora Maxi Dress Black

Aurora Maxi Dress Black

Regular price $81.00

Regular price $81.00 Sale price
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Lyra Tank Black

Lyra Tank Black

Regular price $49.00

Regular price $49.00 Sale price
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Briar Maxi Dress Black

Briar Maxi Dress Black

Regular price $77.00

Regular price $77.00 Sale price
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Briar Top Black

Briar Top Black

Regular price $37.00

Regular price $37.00 Sale price
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Briar Top White

Briar Top White

Regular price $37.00

Regular price $37.00 Sale price
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Seraphina Maxi Skirt Natural

Seraphina Maxi Skirt Natural

Regular price $71.00

Regular price $71.00 Sale price
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Seraphina Top Natural

Seraphina Top Natural

Regular price $57.00

Regular price $57.00 Sale price
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The Art of Taking Up Space.

Alina Tailored Top Black

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PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
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PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
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PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
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PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content

The Art of Taking Up Space.

check_circle

PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
check_circle

PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
check_circle

PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
check_circle

PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content