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Seraphina Mini Dress Blue

Seraphina Mini Dress Blue

Regular price $61.00

Regular price $61.00 Sale price
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Rose Cami Powder Blue

Rose Cami Powder Blue

Regular price $45.00

Regular price $45.00 Sale price
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Lyra Maxi Skirt Sky Blue

Lyra Maxi Skirt Sky Blue

Regular price $57.00

Regular price $57.00 Sale price
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Sariya Maxi Dress Sky Blue

Sariya Maxi Dress Sky Blue

Regular price $81.00

Regular price $81.00 Sale price
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Estelle Micro Mini Skirt White

Estelle Micro Mini Skirt White

Regular price $37.00

Regular price $37.00 Sale price
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Estelle Micro Mini Skirt Black

Estelle Micro Mini Skirt Black

Regular price $37.00

Regular price $37.00 Sale price
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Seraphina Maxi Dress Blue

Seraphina Maxi Dress Blue

Regular price $68.00

Regular price $68.00 Sale price
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Seraphina Maxi Dress Lilac

Seraphina Maxi Dress Lilac

Regular price $68.00

Regular price $68.00 Sale price
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Daphne Tank Ivory

Daphne Tank Ivory

Regular price $53.00

Regular price $53.00 Sale price
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Daphne Skirt Ivory

Daphne Skirt Ivory

Regular price $49.00

Regular price $49.00 Sale price
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Daphne Tank Lilac/ Blue

Daphne Tank Lilac/ Blue

Regular price $53.00

Regular price $53.00 Sale price
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Seraphina Top Lilac

Seraphina Top Lilac

Regular price $49.00

Regular price $49.00 Sale price
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Daphne Skirt Blue

Daphne Skirt Blue

Regular price $49.00

Regular price $49.00 Sale price
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Rosalie Maxi Dress Black

Rosalie Maxi Dress Black

Regular price $135.00

Regular price $135.00 Sale price
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Harper Dress Lilac

Harper Dress Lilac

Regular price $65.00

Regular price $65.00 Sale price
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Raya Maxi Skirt Black

Raya Maxi Skirt Black

Regular price $108.00

Regular price $108.00 Sale price
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Raya Top Black

Raya Top Black

Regular price $81.00

Regular price $81.00 Sale price
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Raya Maxi Dress

Raya Maxi Dress

Regular price $68.00

Regular price $68.00 Sale price
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Marina Top Blue

Marina Top Blue

Regular price $49.00

Regular price $49.00 Sale price
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Marina Maxi Skirt Print

Marina Maxi Skirt Print

Regular price $65.00

Regular price $65.00 Sale price
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The Art of Taking Up Space.

Alina Tailored Top Black

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PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
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PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
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PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
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PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content

The Art of Taking Up Space.

check_circle

PHASE 1

Rejecting "Quiet Luxury"

We looked at the fashion world and saw a sea of beige minimalism and "clean girl" aesthetics.

We rejected it. We decided to build a brand for the woman who wants to take up space, look "effortful," and embrace the "Aesthetics of Excess". We don't do quiet; we do bold.

WEEK 1 active content
check_circle

PHASE 2

Defining the "200%er"

We realized we aren't "ni de aquí, ni de allá" (neither here nor there). We are de aquí y de allá (from here AND there).

Figura was born to serve the woman who is 100% American and 100% Latina. We bridge the gap between modern American style and the Hispanic polish you grew up with.

WEEK 2 active content
check_circle

PHASE 3

Curves as Power

We flipped the script on shapewear. For us, the faja isn't about shame or hiding; it is a tool of empowerment and discipline.

We engineered our fit to celebrate the Reloj de Arena (hourglass) silhouette , giving you the "Snatched" look as a standard, not a secret.

WEEK 3 active content
check_circle

PHASE 4

The "Comadre" Standard

We promised to never sell something that wouldn't pass the "Group Chat Test".

If it rolls down, if it's see-through, or if it doesn't survive the Perreo, we don't make it. We build for the Jefa who demands efficiency and the Bichota who demands respect.

WEEK 4 active content